Corporate Identity
Oasis Properties is a property investment, acquisition and development company. The company needed an identity that would set a tone of solidity, strength and trust while standing out from its competition in a highly conservative visual landscape.
Business Cards
Printed on 100% post consumer recycled paper manufactured with wind power, the Oasis business cards stand out as much for their environmentally-friendly production as their unusual, vertical design.
Presentation Folders
In order to maximise flexibility and keep costs down, rather than create a different folder for each purpose, a system of labels was designed to allow a standard folder to be customized for each program or package. Muted but rich colours communicate a comfortable yet professional character. Matching ‘thank-you’ cards round out the package.
Folder Labels
The labels introduce a splash of colour, helping differentiate one program from another, but maintaining consistency of a ‘family’ of programs. The label design is based on currency notes from Asia and Europe, adding an exotic note and welcome decoration to the otherwise subdued folders.
Label co-design & production: Don Craig