Dress Me Up Organic Accessories is a rapidly growing cottage industry business that creates beautiful hand-made, organic teethers, toys and other products for babies and toddlers. After steady uptake from brick & mortar and online vendors throughout North America, it was time for Dress Me Up to establish its own e-commerce site.
Fun and intimate product photography was mated to whimsical illustrations to create an enjoyable shopping experience. A range of product options and associated descriptions are provided for each product – all of which is easy for the client to update through a web browser.
The site design needed to integrate well with previously-designed materials while still establishing a unique and friendly character and shopping experience. In order to minimize costs and streamline management, the entire site was built on the Shopify hosted e-commerce platform.
The shopping experience was refined to offer a very short path from site entry to checkout while still allowing a relaxed browsing experience for shoppers. Fun and playful copywriting and imagery help round out the site.