Identity Development
Cook St. Village Wineworks had developed a solid brand based on offering a premium wine-making experience but its marketing materials and identity were not in sync with the brand experience. The first task was to develop a fresh and distinctive graphic identity that would help communicate Wineworks’ values and brand promise.
Business Cards
Wineworks’ new business cards are customized for each staff member, using the wine rings and stains to give each card a subtly unique character.
Website
The website is based on a CMS platform to allow easy updating of specials, news and wine education articles. Ease of navigation and rapid access to all important information was a primary consideration in the design.
View the site at villagewineworks.com
Exterior and Interior Signage
The high-contrast graphic identity works especially well as signage, providing a clean, clear, warm and elegant character. The backlit main sign is dramatically more visible than the previous signage, particularly in low-light and at night.