Identity Development
BC Ferries needed an identity for its new asian street food-inspired menu items. A bold and recognizable mark was required to help brand food packaging, signage and advertising. The strong colours, graphic treatment and contrasting type choice help Asian Fusions stand out in the busy food retail environment.
Posters
To communicate the new menu items to customers onboard and in terminals, posters and display screens were designed featuring product photography and simple, direct messaging.
Menu signage
In addition to promotional pieces, menu signage and product packaging was developed to round out the complete Asian Fusions ‘package’. BC Ferries reported that the Asian Fusions launch was its most successful new menu launch.