Bilingual Website
The challenge with this website was to create the first piece of what will become a unified campaign to “bring NF out of the shadows and put a face on the disorder”. This project brief led to the “Together we can face NF” tagline and the central theme for the site and the campaign: using strong B&W portraits of people with NF to convey a message of hope & courage.
Bilingual Website
One of the design challenges was creating a layout that would accommodate both French and English content and allow switching languages at any point.
A customized CMS system was developed to make updating content in both languages simple and serve up content in either language without any fuss.
Bilingual Website
Other requirements included ease of updating content for non-technical users and simplicity of navigation, as the site also serves as a resources for NF patients and their families, and NF is often accompanied by learning disabilities.
Bilingual Website
The result is a site that requires no more than three clicks to access any piece of content and does not use any potentially frustrating navigation mechanisms (like spring-loaded menus). Basing the site on a CMS platform allows easy updates to all content in both languages. All this on a very limited budget.